SCL was formed as an agency that did not rely on creativity (such as advertising) for results, but on proven scientific method. The demand for the agency grew out of the failure and frustration many clients experienced when trying to apply traditional marketing techniques to non-commercial issues, such as resolution of wars and civil strife, strike aversion, international crises and riot control.
Since 1993, SCL has invested nearly $20m in developing an advanced persuasion methodology. Extensive academic research has been conducted in over 40 universities across the world, and the methodology has been successfully applied in campaigns spanning five continents. What makes SCL unique is the integration of cutting edge research findings from across the social sciences to create campaigns that produce real, measurable behavioural change.