Strategic Communication Laboratories logo

SCL focuses primarily on solutions relating to defence, internal security and foreign affairs for governmental departments, but has also conducted campaigns relating to tourism, finance and health. By definition, each project is unique, as each governmental body or organisation will have its own specific requirements. Broadly speaking, SCL’s solutions will incorporate the following:

  • Rapid deployment, Motivations and Segmentation Profile
  • TAA Recommendations
  • Behavioural Change Process
  • Predicted Measure of Effectiveness Index (PMI)
  • PMI Appraisal
  • Campaign Recommendations
  • Measures of Effectiveness (MoE) Appraisal Report