SCL creates, implements, and evaluates complete Strategic Communication campaigns for governments and military organisations worldwide. SCL’s unique scientific approach focuses on creating real, measurable behavioural change, not simply conceptual change that may not be played out with real-world consequences.
SCL employs a diverse and innovative research methodology, developed by the Behavioural Dynamics Institute. It incorporates quantitative and qualitative research methods in order to examine the multitude of factors at various operational and strategic levels that contribute to the maintenance of a Non-Desired Behaviour. An ongoing process of hypothesis testing and refinement allows us to discern the most viable behaviour and group to target, and with what information. With this information, SCL can identify the most effective route to instigating a measurable behavioural change in a Target Audience, and design a campaign to achieve this goal.
SCL has carried out research and campaigns for clients in the Caribbean, Africa, the Middle East and South and East Asia. Its clients have typically included NGOs, police departments, military forces, municipal authorities and the UN.